Privacy Policy

Realm Alliance Inc. (“Realm Alliance,” “Realm,” “we,” “us,” or “our”) provides mining safety and compliance software, including MSHA citation intelligence and computer-vision safety monitoring, to mine operators and industrial customers. This Privacy Policy describes how we collect, use, disclose, and protect personal information when you:

• Visit our website at realmalliance.com and any other pages that link to this Privacy Policy (collectively, the “Site”);
• Submit information through our forms, including demo requests, trial sign-ups, contact forms, and lead generation forms we run on third-party platforms such as LinkedIn;
• Communicate with us by email, phone, or other channels; or
• Receive marketing or product communications from us.

This Privacy Policy covers our marketing website and sales/marketing activities. It does not govern our customers’ use of the Realm Alliance platform at app.realmalliance.com or data our customers upload or generate within the platform (such as citation documents, inspection records, camera feeds, or workforce data). That data is processed on behalf of our customers under our customer agreements and Data Processing Agreement, and our customers — not Realm Alliance — control it. If you are an employee or contractor of a Realm Alliance customer and have questions about data processed in the platform, please direct them to your employer.

By using the Site, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide Directly

When you fill out a form on the Site or on a third-party lead form (such as a LinkedIn Lead Gen Form), or otherwise communicate with us, we collect the information you choose to provide, which may include:

• Contact and professional information: name, work email address, phone number, company or mine name, job title or role;
• Inquiry details: the contents of your message, demo or trial request details, and any information you share about your operation, compliance needs, or interest in our products;
• Communications: records of your correspondence with us, including emails and call notes.

1.2 Information Collected Automatically

When you visit the Site, we and our service providers automatically collect certain information using cookies, pixels, tags, and similar technologies, including:

• Device and browser information: IP address, browser type and version, operating system, device type, and screen characteristics;
• Usage information: pages viewed, time spent on pages, links clicked, scroll depth, referring URLs, and the dates and times of your visits;
• Campaign and attribution information: the marketing campaign, advertisement, search term, or link that brought you to the Site, including UTM parameters (e.g., utm_source, utm_medium, utm_campaign, utm_content, utm_term) and ad-platform click identifiers (e.g., Google click ID). We may store these values in your browser so that, if you later submit a form, we can associate your inquiry with the campaign that referred you;
• Analytics identifiers: cookie identifiers and similar pseudonymous identifiers set by our analytics and advertising tools.

For details on the specific cookies and tools we use and how to manage them, see our Cookie Policy.

1.3 Information from Third Parties

We may receive information about you from:

• Advertising and social media platforms (such as LinkedIn and Google) when you interact with our ads or submit a lead form on those platforms, subject to those platforms’ own privacy policies and your settings with them;
• Publicly available and business sources, such as company websites, professional profiles, and industry directories, which we may use to verify or supplement lead information;
• Our customers and partners, for example when a colleague refers you or includes you in a trial or onboarding process.

2. How We Use Personal Information

We use personal information to:

• Respond to you — answer inquiries, schedule and deliver product demos, and set up trials;
• Operate our sales and marketing — manage leads and prospect relationships in our customer relationship management (CRM) system, qualify inquiries, and follow up on demo and trial requests;
• Send communications — send transactional emails (e.g., confirmations, trial information) and, where permitted, marketing communications about our products, features, and industry topics. You can opt out of marketing emails at any time using the unsubscribe link in any marketing message;
• Measure and improve our marketing — analyze how visitors find and use the Site, measure the performance of our advertising campaigns (including which campaigns and ads lead to form submissions), and improve our website content;
• Advertise our products — deliver and measure ads on third-party platforms, which may include showing ads to audiences similar to our existing prospects or excluding existing contacts from campaigns;
• Improve and secure the Site — diagnose technical issues, prevent fraud and abuse, and protect the security and integrity of the Site and our business;
• Comply with law — meet our legal, regulatory, tax, and audit obligations, and establish, exercise, or defend legal claims.

We do not use information collected through the Site to make automated decisions that produce legal or similarly significant effects about you.

3. How We Disclose Personal Information

We do not sell personal information for money. We disclose personal information in the following circumstances:

3.1 Service Providers

We share personal information with vendors that perform services on our behalf under contracts that restrict their use of the information. These include providers of:

• Website analytics: Google Analytics (Google LLC); Mixpanel, Inc.;
• Tag management: Google Tag Manager (Google LLC);
• Advertising measurement: Google Ads (Google LLC); LinkedIn Corporation;
• Customer relationship management: Attio Ltd;
• Email delivery: Twilio SendGrid;
• Cloud hosting and infrastructure: Amazon Web Services, Inc.; DigitalOcean, LLC;
• Authentication (platform users): Okta, Inc. (Auth0);
• Data processing and AI services used in our products: Anthropic, PBC; ClickHouse, Inc.

3.2 Advertising Partners

We may share limited information (such as cookie identifiers, hashed email addresses, and campaign interaction data) with advertising platforms, including Google and LinkedIn, to measure ad performance and deliver more relevant advertising. Under some U.S. state privacy laws, this kind of disclosure for cross-context behavioral or targeted advertising may be considered a “sale” or “sharing” of personal information. You can opt out as described in Section 7 and in our Cookie Policy.

3.3 Legal and Safety

We may disclose personal information if we believe in good faith that disclosure is required by law, regulation, legal process, or governmental request, or is necessary to protect the rights, property, or safety of Realm Alliance, our customers, our personnel, or the public.

3.4 Business Transfers

If Realm Alliance is involved in a merger, acquisition, financing, reorganization, or sale of all or part of its assets, personal information may be transferred as part of that transaction. We will take reasonable steps to ensure the receiving party honors the commitments in this Privacy Policy or provides notice of material changes.

3.5 With Your Direction or Consent

We may disclose personal information for other purposes with your consent or at your direction.

4. Cookies and Tracking Technologies

We use cookies and similar technologies for site functionality, analytics, and advertising measurement. Our Cookie Policy describes the specific technologies we use, what they do, and the choices available to you, including how to opt out of analytics and advertising cookies and how we respond to Global Privacy Control (GPC) signals.

5. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to maintain our business records, manage prospect and customer relationships, comply with legal obligations, resolve disputes, and enforce agreements. Criteria we use to determine retention periods include the nature of our relationship with you, the type of information, and applicable legal requirements. When personal information is no longer needed, we delete it or de-identify it.

6. Security

We use administrative, technical, and physical safeguards designed to protect personal information, including encryption of data in transit, access controls limiting data access to personnel with a business need, and hosting on infrastructure with industry-standard security controls. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Privacy Rights and Choices

You have choices about how we use your personal information. The choices available to everyone are described below. The specific legal rights available to you, which depend on where you live, are described in Section 8 (Jurisdiction-Specific Information).

7.1 Marketing Opt-Out

You may opt out of marketing emails at any time by clicking the unsubscribe link in any marketing message or contacting us at the address in Section 12. We may still send you non-marketing communications, such as responses to your inquiries.

7.2 Cookies and Targeted Advertising

You can manage cookies through your browser settings and through the tools described in our Cookie Policy. To opt out of the disclosure of your personal information to advertising partners for targeted advertising, see “Do Not Sell or Share My Personal Information” below.

7.3 Do Not Sell or Share My Personal Information (Your California Privacy Choices)

We do not sell your personal information for money, and we do not knowingly sell or share the personal information of consumers under 16 years of age. However, when we use cookies and similar technologies to deliver and measure advertising (see our Cookie Policy), our disclosure of online identifiers and related activity to advertising partners such as Google and LinkedIn may be considered a “sale” or “sharing” of personal information, or processing for “targeted advertising,” under the California Consumer Privacy Act (CCPA/CPRA) and similar U.S. state laws.

The categories of personal information that may be “sold” or “shared” in this way are:

• Identifiers — such as cookie and device identifiers and IP address; and
• Internet or other electronic network activity — such as pages viewed and ad interactions.

We do not “sell” or “share” sensitive personal information. To opt out, you may:

• Enable a Global Privacy Control (GPC) signal in a supported browser or extension — we treat a valid GPC signal as a request to opt out of the sale or sharing of personal information and of targeted advertising for that browser; or
• Email us at privacy@realmalliance.com with the subject line “Privacy Request.”

Opting out does not delete personal information we already hold and does not stop all advertising; it stops further disclosure of your information from that browser to advertising partners for targeted advertising. Under California’s “Shine the Light” law (Civil Code § 1798.83), we do not disclose personal information to third parties for those third parties’ own direct marketing purposes.

7.4 Global Privacy Control and Do Not Track

As described above, we honor valid Global Privacy Control (GPC) signals as a request to opt out of the sale or sharing of personal information for the browser on which the signal is enabled. Except for GPC, the Site does not currently respond to “Do Not Track” browser signals, for which no common industry standard has been adopted.

8. Jurisdiction-Specific Information

The legal rights available to you may depend on where you live. This section provides additional information for individuals in the United States.

8.1 United States

Depending on your state of residence, you may have rights under U.S. state privacy laws, such as the California Consumer Privacy Act as amended (CCPA/CPRA) and the comprehensive privacy laws of states including Texas, Virginia, Colorado, Connecticut, and Utah. Some of these laws apply only to businesses meeting certain thresholds; regardless of whether they strictly apply to us, we make good-faith efforts to honor the verifiable requests described below.

Your Privacy Rights

In addition to the choices described in Section 7, you may have the right to:

• Know / Access — request confirmation of whether we process your personal information and access a copy of it;
• Correct — request correction of inaccurate personal information;
• Delete — request deletion of personal information we hold about you, subject to legal exceptions;
• Opt Out of Sale, Sharing, and Targeted Advertising — as described in “Do Not Sell or Share My Personal Information” above;
• Limit Use of Sensitive Personal Information — we do not knowingly process sensitive personal information through the Site, and we do not use or disclose personal information for purposes that would require additional consent for sensitive data;
• Non-Discrimination — not receive discriminatory treatment for exercising your rights.

How to Exercise Your Rights

To submit a request to know, access, correct, or delete, email us at privacy@realmalliance.com with the subject line “Privacy Request.” To opt out of the sale or sharing of personal information or of targeted advertising, enable a Global Privacy Control (GPC) signal in your browser, as described in Section 7.

• Verification. We will verify your request using the email address associated with your information and may ask for additional information reasonably necessary to confirm your identity and the scope of your request. We use information provided for verification only to process your request.
• Authorized agents. You may use an authorized agent to submit a request on your behalf. We may require the agent to provide proof that you authorized them to act for you, and we may require you to verify your identity directly with us.
• Response time. We will respond within the time required by applicable law — generally within 45 days of receiving a verifiable request, with an extension of up to an additional 45 days where reasonably necessary, in which case we will notify you.
• Appeals. If we decline to act on your request, you may appeal by replying to our decision. We will respond to your appeal within the time required by applicable law and explain our decision. If you have unresolved concerns, you may contact your state attorney general.

9. Children’s Privacy

The Site and our services are intended for business users and are not directed to children. We do not knowingly collect personal information from anyone under the age of 18. If you believe a child has provided us personal information, please contact us and we will delete it.

10. Visitors Outside the United States

Realm Alliance is based in the United States, and our products are offered to customers in the United States. If you access the Site from outside the United States, you understand that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those of your jurisdiction. We do not currently target or offer our services to individuals in the European Economic Area or the United Kingdom.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, or legal requirements. When we make changes, we will revise the “Last Updated” date at the top of this Policy and post the updated Policy on this page. For material changes, we will provide additional notice as required by applicable law, such as a prominent notice on the Site. We encourage you to review this Policy periodically. Your continued use of the Site after an update takes effect constitutes acknowledgment of the revised Policy.

12. Contact Us

If you have questions about this Privacy Policy or our privacy practices, or wish to exercise your rights, contact us:

Realm Alliance Inc.
5473 Blair Rd Ste 100 PMB 95670
Dallas, TX 75231-4101, USA
Email: privacy@realmalliance.com